O-I is presenting the Little Fox bottle concept to market. We require industry buy-in to reach minimum production quantities whereby O-I will manufacture.

Small but mighty

The bottle that gives you the freedom to explore. Little Fox removes current consumer barriers with its smaller, measured serving size, easy portability encouraging wine exploration and opening up a whole new generation of potential consumers to you.

Matching the needs of industry for a glass bottle that encourages millennials to explore wine. Expressing the consumers’ needs for an aspirational, smaller sized bottle that allows them greater flexibility and awareness in their drinking habits.

From its measured double serving to aid conscious consumption, to its on-the-go travel size and taste test-perfect portion, O-I’s portion-controlled bottle means you can enjoy the wine you want, when you want, where you want, and just the way you want.

Created in partnership with students at Auckland’s Unitec Institute of Technology, this new bottle concept demonstrates how perfectly a new generation of designers can inspire a new generation of consumers.

Close up of Little Fox neck

Little Fox Bottles

Colourways

Filled with R=Red W=White

Little Fox Colourways

Little Fox Bottles

Colourways

Filled with R=Red W=White

Little Fox Colourways

Features

  • 200ml capacity (approx. 2 standard drinks based on a standard serving size of 100mls of wine)
  • Double portion icon embossed on bottle neck clearly communicates contents to consumers
  • Internal embossment pattern area signifies one standard drink: pattern is revealed as wine is consumed
  • Unique fox embossing on the bottle base
  • 25mm BVS Closure
  • Lightweight 170g
  • 183mm Height
  • Travel size: easy to take to parties, festivals and events
  • Tasting size: encouraging the discovery of new wines
  • Sleek, premium design, easy to hold and looks good in the hand

Little Fox Bottle Base

Interested in purchasing the Little Fox bottle for your wine? Contact O-I and we can arrange to present this to you.

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